BRITISH COLUMBIA’S PREMIER LIQUOR INDUSTRY CONFERENCE

Monday, October 25, 2021: online and in-person in Vancouver

Created for liquor retailers and hospitality owners and managers.

All industry members are welcome.

THE BC LIQUOR CONFERENCE IS BACK FOR A SIXTH YEAR!

Hosted by ABLE BC, the #1 advocate for BC’s pubs and liquor stores, this year’s conference will take place online and in-person on Monday, October 25, 2021. A portion of the tickets will be available to attend in person and the remaining will be available for virtual attendance. No matter where you are in the province – tune in and get the liquor industry data, trends, and policy updates you can’t get anywhere else.

We don’t need to tell you that BC’s hospitality industry was hit first – and hit hardest – by the COVID-19 pandemic. The liquor industry has been forced to adapt and drastically change in this new normal, while complying with stringent new regulations that have limited your ability to operate profitably. Join us at the 2021 Hybrid BC Liquor Conference and get the actionable steps and knowledge you need to rebuild after COVID-19.

PARTICIPATE
IN-PERSON

In Person Ticket
REGISTER

PARTICIPATE
VIRTUALLY

Virtual Ticket
REGISTER

WHY YOU SHOULD ATTEND

Sairose Fisher

ACCESS

Direct access to government officials and presentations by the LCRB General Manager, LDB Wholesale, and BC Liquor Stores.

BC Liquor conference seminars

VALUABLE SEMINARS

NEW seminar topics to help you adapt to the rapidly changing business world: consumer and shopper insights, pub profitability in the post-COVID era, worker safety, and more.

NETWORKING

Networking with ABLE BC members and Board of Directors and other top industry professionals, one of the few chances you get per year to see all these people in one room!

2021 BC LIQUOR CONFERENCE SCHEDULE

8:30am Registration & Coffee
9:00-10:30 Industry Welcome
Jeff Guignard, ABLE BC Executive Director
10:30-10:45 Break
10:45-11:15 Is Mandatory Workplace Vaccination Legal?
Ryan Anderson, Mathews Dinsdale and Clark LLP
11:30-12:00 Liquor Cannabis Regulatory Branch 
Mary Sue Maloughney, Assistant Deputy Minister & General Manager
12:00-12:30 Lunch Break
12:30-1:30 Retail Trends and Consumer Insights with Arterra, Labatt and Spirits Canada
1:45-2:15 Bullying and Harassment Support for Employers Kira Berntson, WorksafeBC
2:30-3:00 How to Win in the Bar and Restaurant Business with David Hopkins, President, The 15 Group
3:15-3:45 Liquor Liability with Lorne Folick, Dolden Wallace Folick
4:00-5:00 What’s Next for BC’s Tourism and Hospitality Industries with ABLE BC, BCHA and TIABC

2021 Seminars

Industry Welcome

JEFF GUIGNARD
ABLE BC, EXECUTIVE DIRECTOR

ABLE BC’s Executive Director Jeff Guignard welcomes industry to the conference and provides an update on the state of BC’s liquor and hospitality industries, what ABLE BC is doing to help your businesses recover from COVID-19, and a progress update on our policy priorities.

Is Mandatory Workplace Vaccination Legal?

RYAN ANDERSON, MATHEW DINSDALE AND CLARK LLP

Liquor Cannabis and Regulation Branch Update

MARY SUE MALOUGHNEY,
ASSISTANT DEPUTY MINISTER & GENERAL MANAGER

Retail Trends and Consumer Insights

ARTERRA WINES, SPIRITS CANADA, LABATT BREWERIES

Get the liquor retail trends and customer insights you need to know from Arterra Wines, Spirits Canada, and Labatt Breweries. Learn how COVID-19 continues to impact liquor sales and how consumers are shopping.

Preventing Bullying and Harassment in the Workplace

KIRA BERNSTON
MANAGER FOR PREVENTION FIELD SERVIES

Kira Berntson, manager for Prevention Field Services with WorkSafeBC, will share information on the requirements, expectations, and resources available to help employers prevent bullying and harassment. She’ll also share the associated psychological and physical injuries and risks. This session will include a Q&A period.

How to Win in the Bar and Restaurant Business

DAVID HOPKINS
THE 15 GROUP

David Hopkins will share the fundamental strategies every bar and restaurant operator needs to know to attain success, including: post COVID-19 pricing strategies, why a 10 out 10 guest experience is essential, and how to turn revenue into profit.

Liquor Liability 

LORNE FOLICK
DOLDEN WALLACE FOLICK

Closing Panel: What’s next for BC’s Tourism and Hospitality Industries

ABLE BC, BCHA, TIABC

Leaders of BC’s tourism and hospitality industry associations will share what’s next for the industry and how we’re working to help your businesses recover from the pandemic.

PURCHASE YOUR TICKET NOW TO ENSURE YOU GET A SPOT

REGISTER

SPONSORS

ABOUT ABLE BC

BC’s Alliance of Beverage Licensees (ABLE BC) is the leading voice of British Columbia’s private liquor and cannabis retail industries.

Our membership includes pubs, bars, nightclubs, private liquor stores, hotel liquor licenses, and various agents, industry suppliers, and benefit providers.

Following the federal legalization of recreational cannabis in October 2018, our membership also includes licensed non-medical cannabis private retail stores in British Columbia.

On behalf of our over 1,000 members we advocate for thriving and sustainable private liquor and cannabis industries.